romney is a man at war with himself. he has to it go in and be the aggressor here and take the fight to the president. he also has to prove himself more likable. those two objectives are at odds with each other. >> what does he have to project? >> he has to project a credible program that will sell the american people on -- >> what does he have to project about himself? >> the whole likability thing. >> he has to project confidence in himself? [ all talking at once ] >> excuse me, i want to finish my thought, please. >> we all want to fin shall a thought. >> please. he needs to project a credible economic program that would sell the american people that he would be better than the current occupant. [ all talking at once ] >> let pat in. let pat in. >> his problem is not confidence. his problem is, is he one of us? does he really understand us? he's got to do a number of things. rich is right, he's not only got to say, look, this guy, obama basically is a good guy. he has failed. he's got no new ideas. we're going down th